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Director of Field Activation

Company Overview:

Vital Proteins is an emerging, dynamic brand consisting of a team of passionate individuals who believe whole-food-based nutrition is essential for overall health, fitness and wellbeing. Our team is comprised of intelligent and innovative talent who work collaboratively to ensure creativity, success, and global growth. At Vital Proteins, our mission is to empower our company, team, and customers to live a full, vibrant life. We seek to develop and support the right people, with the right chemistry, who continually ask questions, and in turn will develop and tactically execute good ideas. We are looking for individuals to help us think smarter and put a lot of ideas on the table in a short amount of time. Building a great company is our goal. Quality individuals and getting the team right is our business plan.


Vital Proteins is seeking an experienced Director of Field Activation to help increase brand awareness, buzz, and loyalty nationwide through an innovative field marketing and sales strategy. The Director of Field Activation will have the opportunity to create the Vital Proteins Field program from the ground up, building and implementing creative concepts and processes, growing a team, and execution strategy. This position reports directly to the SVP of Sales and works in conjunction with the VP of Marketing.


What You’ll Be Responsible For:

  • Create and execute a nation-wide field marketing program that builds the Vital Proteins brand, increases visibility, and drives retail and online sales
  • Build a team of Field Activation Managers who will oversee a team of Brand Ambassadors and manage local field strategy inclusive of sales support, community events, influencer outreach, retail and event activation
  • Lead through interactive training, management, and collaboration
  • Partner with Sales and Marketing leadership teams to increase impact of sales and marketing initiatives
  • Establish and manage Field Activation budget

Who You Are:

  • 10+ years experience in field marketing
  • Bachelor’s Degree
  • Passionate about health, wellness, and/or beauty
  • Willing to travel up to 75%
  • Proven ability to successfully manage a remote team
  • Detail-oriented with the ability to manage multiple projects simultaneously
  • Experience working in a fast-paced environment, preferably with a growing company
  • Extensive experience with creation, execution and measurement/optimization of field marketing management
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