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Sr. Director of Analytics

Company Overview:

Vital Proteins is an emerging, dynamic brand consisting of a team of passionate individuals who believe whole-food-based nutrition is essential for overall health, fitness and wellbeing. Our team is comprised of intelligent and innovative talent who work collaboratively to ensure creativity, success, and global growth. At Vital Proteins, our mission is to empower our company, team, and customers to live a full, vibrant life. We seek to develop and support the right people, with the right chemistry, who continually ask questions, and in turn will develop and tactically execute good ideas. We are looking for individuals to help us think smarter and put a lot of ideas on the table in a short amount of time. Building a great company is our goal. Quality individuals and getting the team right is our business plan.



Vital Proteins is looking for an experienced, data-driven, and customer-obsessed Head of Analytics to lead all aspects of the Analytics function, including growing out a team of analysts, building out our analytics infrastructure and tool-set, and delivering strategic insights to the company. We’re a company experiencing hyper-Growth, so we are looking for someone with an insatiable entrepreneurial spirit, enthusiasm for our mission to help others live fuller, more vibrant lives, and the ability to nimbly and creatively problem-solve.  This is a critical role that will make a significant impact within our growing organization, as you lead the development and management of our analytics stack. This is an amazing career opportunity if have a true passion for turning data into a strategic growth driver that scales with the company. You enjoy working across teams, projects and personalities, and pitching in to help others when you see an opportunity. You thrive in a culture that embraces intellectual curiosity, analytical rigor, and deep empathy for the customer. This role will be heavily cross-functional across Marketing, Finance, and Site, and will report to the SVP of E-Commerce.


 What you will be responsible for:

  • Lead and build the Analytics function at Vital Proteins from the ground up
  • Lead the definition of official data assets associated with key business metrics, ensuring that different groups do not use different results for the same number
  • Partner with the Data / Engineering team to build out an Analytics infrastructure to integrate the tools and data-sources needed for reporting and analyses to scale with growth
  • Develop analytical frameworks, roadmaps, and metrics for the team and broader organization.
  • Work closely with Finance, Marketing, and Executive teams to forecast and manage funnel traffic/conversion across platforms
  • Partner hyper-closely with the E-Comm team to continuously test and improve campaign creative, copy, landing pages, and site improvements
  • Mentor, grow and attract a team of high performing analysts. Provide oversight and analytical thought leadership to ensure that outcomes are robust, actionable and reliable


 Who you are:

  • 8-10 years  year’s of sales, marketing and/or digital product analytics experience or equivalent
  • 2 + years of management experience in a fast-paced organization
  • Bachelor’s degree required; MBA preferred
  •  A deep understanding of statistical analysis (e.g. hypothesis testing, experimentation, regressions) and familiarity with R and/or Python
  • Advanced proficiency with SQL, Excel, Tableau
  • Ability to fluently translate business needs of partners into a technical view for analysts and the Engineering team
  • Demonstrated people management skills including sourcing, training, developing and mentoring team members
  • Skilled at running cross-functional, service-oriented relationships and communicating with leadership across the organization
  • Inspiring leader with a driven, results-focused attitude
  • Strong analyst who is attentive to detail and sets a high bar for work produced by the team
  • Ability to work in a dynamic, challenging environment where decisions you make will have a large impact
  • Strategic problem solver who simplifies problems to their core elements and finds creative solutions
  • E-commerce experience is a must
  • You must have the ability to read, write, and understand English



Vital Proteins is proud to be an equal employment opportunity employer

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