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Director of Sales, Natural and Speciality

Company Overview

Vital Proteins is an emerging, dynamic brand consisting of a team of passionate individuals who believe whole-food-based nutrition is essential for overall health, fitness and wellbeing. Our team is comprised of intelligent and innovative talent who work collaboratively to ensure creativity, success, and global growth. At Vital Proteins, our mission is to empower our company, team, and customers to live a full, vibrant life. We seek to develop and support the right people, with the right chemistry, who continually ask questions, and in turn will develop and tactically execute good ideas. We are looking for individuals to help us think smarter and put a lot of ideas on the table in a short amount of time. Building a great company is our goal. Quality individuals and getting the team right is our business plan.


We are looking for a Director of Natural and Specialty to build and lead and grow our most strategic channel.   This role will be based in Chicago reporting to the SVP of Sales.  This role will be responsible for strategic account management and developing top line strategies on some of our most valuable accounts, as well as, recruiting/mentoring/developing National Account Managers to analyze and optimize the business and develop data driven selling skills.  Forecasting, KPI analysis and performance metrics of this team is expected.  This individual will contribute to the overall topline sales strategy and will work collaboratively with all aspects of sales – including Field Leadership, Trade Marketing Team, Field Training and Execution, Promotions, Relationships and will work closely with Sales Operations and Sales Analyst teams on program ROI and evaluating go to market and category optimization.  In addition, this person will be part of the extended leadership team and will be expected to exhibit strong business cadence, presentation and leadership skills.

What you will be responsible for

  • Strategic account management of key national accounts, including sell into, strategic account business planning, creating field execution strategies and ROI analytics
  • Recruitment, Enablement, Management and Development of a 2-4 person National Account Managers for Natural and Specialty Channel
  • Develop a comprehensive strategic business plan for our most strategic accounts
  • Develop and execute sales plan to ensure delivery of top line and P&L responsibility for natural and specialty accounts, like Whole Foods, GNC and the Vitamin Shoppe
  • Partner with field sales teams to ensure day to day execution and support of national account initiatives
  • Develop top line strategies to present to leadership for buy in
  • Research and actively seek new business in alignment with targeted sales goals.
  • Emerge as a “Thought leader” within the sales organization
  • Working closely with sales leadership and trade marketing team on trade spend and setting appropriate trade expectations with accounts
  • Actively participate in trade shows and major sales events

Who you are

  • Have a bachelor’s degree in business and equivalent experience in account management
  • Have 10 years+ of previous key account selling experience, preferably in a startup and/or CPG
  • Proven and successful sales management track record.  MBA a plus
  • Have established business cadence and relationships within the Natural and Specialty vertical
  • Motivated, adaptable, a team player and a self-starter and possesses excellent communication skills
  • Comfortable in a fast-paced, growing company with the ability to adapt to change quickly
  • Takes initiative and proactively looks for and suggests process improvements
  • Are an active listener with strong negotiating / problem solving skills with a dose of humility
  • A student of selling who finds personal satisfaction and joy in closing and building a business and helping others to do the same
  • Leadership skills and competencies for advancement within the company
  • Chicago based or willing to spend a significant time in Chicago working with sales departments and leadership teams
  • Ability to travel for trade shows, sales calls, and meetings - approximately 30-50% of time
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